Visit any major brand headquarters and you will see an immersive visual theme throughout their corporate spaces. Branding pieces of all shapes and size adorn the walls, floors and ceilings. There is no doubt that as you enter these environments you will experience emotions based on color, texture, furniture and accents pieces, all intended to exude that look and feel of the corporate vision and product offerings. Now it’s your turn to start designing an environment. Where do you start?
The simple yet most important question is "How do you want your customers, visitors, vendors and employees to feel when they enter your doors?" It can be a daunting task to take a blank or already existing corporate space like a lobby, meeting room or even lunch/break rooms and imagine a corporate branding treatment. But if you start with the basics and establish the foundation of your artistic vision the rest will unfold.
Fill out this easy Branded Space Design Checklist and let’s get started designing your new corporate space. Document your basic thoughts and existing assets on these 15 topics and you will be well on your way to crystallizing that perfectly balanced branded space.
- Primary Color(s)
- Secondary Color(s)
- Printed Graphic Elements
- Logos: (how many different logos will you be including?)
- 3-Dimensional ideas (products, logos, icons, taglines)
- A/V and Video Screens/Walls
- Hanging Structures
- Doors and fixtures
- Display cases and kiosks
- Floor layout and traffic flow
- Reception area/desk
Use your company branding style to guide your initial design thoughts. But then let your imagination run free as you picture how your corporate environments can reflect core messaging and branding. The design and fabrication pros at Apple Rock have helped conceptualize, engineer and build dozens of corporate spaces from Verizon to LL Bean to Krispy Kreme. We can bring your vision to life within your budget and time frame. Our brand pros offer a free hour consultation with no strings attached. Grab your easy branding checklist and schedule a free consultation today.