If you are going to less trade shows, expos and conventions these year but need to increase face to face time with your best prospects, consider a hosted event at your own place! Customer tours are proven to provide one to one time, you can show off you people, your workplace culture, and your message - all on your own turf!
To best accomplish this, many companies consider the workplace a "branded space" - a unique, high-impact statement that communicates core values, mission statements, company vision and goals. For example, a production facility might show off your safety record or create a customer demo room to show off your products and services. If you're delving into branded workspaces for the first time, host a open house to commemorate your new environment.
If your customers are a bit too far-flung to tour your facility, come to them! Consider a "traveling road show" - target your major markets and host events, ceremonies, or educational seminars in hotels or conference facilities. This face-to-face time not only increases "top of mind" in your best customers, but offers something of value to existing clients as well as prospective customers.
Does anyone have any experience with hosting events or road shows? Comment below and let us know what you think!