Do your giveaways match the message you are trying to send to consumers? If you give away a flimsy toy that will break within a day, you are telling the consumer you are willing to sacrifice quality for cost. If’s that’s your motto, then perfect! But, generally that is not the motto a successful business goes for. Decide on a more durable item that conveys your company is strong, long-lasting, and resilient. Giveaways should match your business. They are a great way to establish or even enhance your company’s brand identity. Give your customers something they will appreciate. And put aside some time to really give some thought to what your customer will really enjoy using more than once. You want them to walk away thinking that was really nice of that company to give me this item. Your giveaways need to fit your company’s colors and graphics so that they are self promoting products It is generally a good idea to give something away that will be used around others, making it an advertisement for your company.