Customized rentals are a real thing. Not many display houses are willing to go that extra mile and build a custom display for a client that is not going to buy it. Apple Rock does! No one wants to show up at their biggest show, or even their smaller regional shows, looking just like everyone else. Customized rentals offer so many benefits and flexibility and our clients love the idea.
One of our newest clients, DEB Group, recently came to us with just that challenge. They participate in one large show a year and 40 smaller shows each year and wanted something clean and fresh, so we hooked them up with a custom rental that really made them stand out. They had some special needs that we were able to accommodate... and it is a rental booth! DEB needed to have plumbing in their booth, which is kind of unique, so they could have two working sinks to really show off their products. They also requested two conference rooms and a unique design. They liked it so much we are doing another 20x20 display for a different division what will exhibit at AAPEX in two weeks.
We talk a lot about rental vs. purchase, but really you can have both. For us at Apple Rock it is more about the design and meeting the client's needs and goals. We want to offer the best solution and don't like labels!