Trade Show Strategy

The Apple Rock Trade Show Booth Display and Branded Space Design Process Image

Design, Build, Innovate - The Apple Rock Process

January 26, 2017 - 10:50am
What is the Apple Rock Process? “Our goal is to have long term relationships with our clients. We help you understand and balance the cost of display ownership, show services and production to...

Best Practices for the Perfect New Product Launch

April 26, 2016 - 2:14pm
Trade shows are a great place to launch a new product as they place you smack dab in the middle of your targeted demographic. The attendees are a live, captive audience that are itching for the...

Greeting Trade Show Attendees So They Want to Learn More

February 11, 2016 - 10:41am
As an exhibitor, potential customers will walk by your booth throughout the entire show. How do you get them to stop and talk to you? What makes someone want to take time to learn more about your...

Start Your Install Off On The Right Foot

November 12, 2015 - 7:06am
The first person to arrive on the trade show floor is vital to starting the event off on the right foot. Ideally you want someone to arrive before your exhibit installation has begun – whether it be...

Tips for Maximizing your Exhibit Goals

October 1, 2015 - 11:52am
As an Exhibit Manager, your goal is to get a return on objective (ROO) at each event you participate in. The objective for each event can vary depending on its scope, audience, and format. While it...
K2's Bold Design

Do Our Senses Drive Our Decisions?

September 22, 2015 - 9:23am
Today's world is driven by social media and immediate gratification, People are making quick decisions based on what they see. The Trade show floor is no different. Think of it like Pinterest in...

How Labor Teams can Make Trade Show Execution Turnkey

October 7, 2014 - 6:10pm
You have reserved your company’s exhibit space in an upcoming trade show, your exhibit has been built, so now it’s time to start thinking about installing and dismantling your booth on the show floor...