Tips & Strategy

International Trade Shows: A Case Study

September 20, 2016 - 1:08pm
Recently, Celgard exhibited at Battery Japan, Western Japan’s largest smart energy show.  Celgard, which is headquartered in the United States, chose Apple Rock as their exhibit partner because of...

Illuminating Your Brand Off The Trade Show Floor, Too!

August 23, 2016 - 3:33pm
Eye-catching backlit light boxes are not limited to your trade show display! Incorporating a creative use of back lighting into your corporate and retail spaces leaves a powerful and memorable brand...

Enhance Your Booth With New Light Boxes

August 11, 2016 - 11:36am
The options for lighting your exhibit have come a long way in the trade show industry. From the types of lights (stem, down, up, and spot) to the types of bulbs (fluorescent, incandescent, halogen,...
Marketing Off The Trade Show Floor

Marketing Off The Trade Show Floor

July 7, 2016 - 4:00pm
There’s no question that the trade show floor provides an incredible opportunity to market your company to a targeted demographic. But the trade show floor isn’t the only place to get in front of...

Refresh A Dated Exhibit On A Budget

June 28, 2016 - 10:18am
As you start thinking about your next show, you may recall that the condition of your exhibit at the last show was…well…a little antiquated. So what do you do if your exhibit is looking tired and...

Best Practices for the Perfect New Product Launch

April 26, 2016 - 2:14pm
Trade shows are a great place to launch a new product as they place you smack dab in the middle of your targeted demographic. The attendees are a live, captive audience that are itching for the...

Greeting Trade Show Attendees So They Want to Learn More

February 11, 2016 - 10:41am
As an exhibitor, potential customers will walk by your booth throughout the entire show. How do you get them to stop and talk to you? What makes someone want to take time to learn more about your...

Flooring: The Path to Greater ROI

December 3, 2015 - 10:34am
At most shows, you are paying for the “concrete,” which means you are responsible for the flooring to go on top. Unfortunately this is not always the first thing that is considered when designing...

Holiday Gifts

November 24, 2015 - 11:06am
As the leaves start falling and the days become shorter, it’s clear that the holidays are quickly approaching. While you are always thankful for your clients, it’s a nice gesture to send along...

Sales Process On The Show Floor

November 18, 2015 - 10:59am
The trade show floor offers a prime opportunity to meet a prospective client and sell – all within the confines of the convention hall. The selling process, therefore, may be quite different from...

Start Your Install Off On The Right Foot

November 12, 2015 - 7:06am
The first person to arrive on the trade show floor is vital to starting the event off on the right foot. Ideally you want someone to arrive before your exhibit installation has begun – whether it be...