Outdoor Events - Event Planning

The National Association of Broadcasters (NAB) show is known as the world’s largest electronic media show; covering a range of topics from filmed entertainment to the development, management and the...

When executed properly, a great public relations strategy enhances your company’s image at any trade show or event. It can be an influential marketing tool that helps build traffic, targets key...

A general session is a major part of all trade shows and conferences. These meetings are usually held on opening day at traditional trade shows, but breakout sessions are also held throughout the...

Exhibiting at a trade show in Chicago is different than almost any other city due to the extensive labor union laws. Although it has become easier over the years, there are still lots of rules you...

The goal for your trade show may be to generate more qualified leads, increase sales, or boost brand awareness. In order to achieve any of these goals, enticing attendees to visit your booth is a...

There are literally thousands of trade shows and conventions held in Las Vegas every year. In fact, according to the Las Vegas Convention and Visitors Authority there were 22,027 in 2013. Exhibiting...

Have you ever wondered what updating your booth would do for your sales or the number of leads generated? Will the new design increase brand awareness or earn your company a stronger foothold within...

Apple Rock knows that knowledge is power, so we want to share a few tips with you to help ease the anxiety of exhibiting in your first trade show.