Outdoor Events - Event Planning | Page 3 | Apple Rock Trade Show Displays

Using Public Relations to Enhance Your Company’s Presence at a Trade Show

August 13, 2014 - 6:37pm

When executed properly, a great public relations strategy enhances your company’s image at any trade show or event. It can be an influential marketing tool that helps build traffic, targets key...

Getting Ready for SEMA Trade Show in Las Vegas

August 6, 2014 - 8:29am

The Specialty Equipment Market Association (SEMA) Show is a global marketplace for automotive aftermarket parts and accessories, specialty equipment, performance, off-road, racing, restyling, light...

Projection Mapping: Why would I use that in my exhibit?

July 29, 2014 - 11:04am

Projection Mapping is also known as video mapping and spatial augmented reality. This simple process uses projectors to redirect light turning common objects or surfaces into interactive 2D or 3D...

How to Select the Right Exhibit Design House Partner for Your Next Trade Show

July 23, 2014 - 8:54am

There are certain characteristics you should look for to ensure the selected trade show partner will meet your needs throughout the process of designing, building and displaying your brand at the...

What is a General Session and Why You Should Attend

July 18, 2014 - 2:46pm

A general session is a major part of all trade shows and conferences. These meetings are usually held on opening day at traditional trade shows, but breakout sessions are also held throughout the...

Tips for Preparing To Exhibit in Chicago

July 11, 2014 - 9:23am

Exhibiting at a trade show in Chicago is different than almost any other city due to the extensive labor union laws. Although it has become easier over the years, there are still lots of rules you...

Top Trade Show Entertainment Ideas

July 8, 2014 - 3:52pm

The goal for your trade show may be to generate more qualified leads, increase sales, or boost brand awareness. In order to achieve any of these goals, enticing attendees to visit your booth is a...

Tips for Preparing to Exhibit in Las Vegas

July 2, 2014 - 5:14pm

There are literally thousands of trade shows and conventions held in Las Vegas every year. In fact, according to the Las Vegas Convention and Visitors Authority there were 22,027 in 2013. Exhibiting...

How One Trade Show Exhibitor Transformed Sales With a Booth Overhaul: The BJB Electric Success Story

July 1, 2014 - 4:26pm

Have you ever wondered what updating your booth would do for your sales or the number of leads generated? Will the new design increase brand awareness or earn your company a stronger foothold within...

Tips to Help You Survive and Thrive at Your First Trade Show

June 19, 2014 - 4:43pm

Apple Rock knows that knowledge is power, so we want to share a few tips with you to help ease the anxiety of exhibiting in your first trade show.

Benefits and Costs of Renting Trade Show Furniture

June 18, 2014 - 11:11am

Any furniture included in your booth space should directly correlate with the goals and objectives determined during the planning phase. If you are trying to get people to stay awhile, create an...

Best Practices for Your Sales Team and Hired Trade Show Talent

June 3, 2014 - 1:57pm

How can you make sure your booth staff is capturing these potential sales? The most important thing you can do before and during the show is communicate your expectations loud and clear. Your exhibit...

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Outdoor Events - Event Planning