Outdoor Events - Event Planning

Start Your Install Off On The Right Foot

November 12, 2015 - 7:06am
The first person to arrive on the trade show floor is vital to starting the event off on the right foot. Ideally you want someone to arrive before your exhibit installation has begun – whether it be...

Trade Show Overages and Ways to Minimize Them

October 21, 2015 - 5:24pm
As an Event Planner, your goal is to put on a hugely successful event while staying within (or under) budget. On the trade show floor there can be things that happen that push you over your expected...

Harvest The Leads You Have Planted This Year

September 29, 2015 - 3:06pm
Now is the time of year where all of us in business can begin to “harvest” everything that we have worked all year on. Look back to all of the seeds that you planted earlier in the year and see...

Advance Warehouse - Show Services Tips Part 1

August 26, 2015 - 1:02pm
Understanding the difference between shipping to the Advance Warehouse versus Direct To Show, can save you a lot of time, money and headache. Here we break down the simple differences so you know...
Trade Show Staff Training

A Positive Attitude = Trade Show Success

August 20, 2015 - 11:31am
Exhibitors that have planned ahead for the show and communicated those plans clearly with their employees are more likely to keep a positive attitude. When employees face the inevitable challenges...

Should I Rent or Purchase my Exhibit?

January 27, 2015 - 1:55pm
The question of renting trade show exhibits versus purchasing them, is one that has been around for a long time. Many first time exhibitors and seasoned trade show veterans battle between renting and...
Dedicated Trade Show Supervisor

Why Hire a Full Service Trade Show Supervisor

October 28, 2014 - 8:49pm
Here at Apple Rock, we always say that planning is the key to hosting a successful face-to-face marketing event, and while this is true, you will also find that there can be lots of unknown varibles...