White Papers

How to Get Lucky with Your Next Event
There’s no such thing as getting lucky when it comes to your trade show ROI! It takes preparation and attending the right shows (the opportunity). Trade shows can be an incredibly effective promotion and sales tool for any business, because this is where industry leaders and decision makers come to harvest information on resources that pertain to their industry. These are some tips to boost results at your next trade show... [READ MORE]

3 Seconds to Impact
Are you ready to make an impact at your next trade show or event? Trade show display graphics are a very important design element that can capture your audience with just one glance! You only have 3 seconds to make a first impression as aisle traffic passes by - looking left and right in the midst of a
crowd and lots of distraction... [READ MORE]

Bits & Bytes of Event ROI
So what does technology have to do with your trade show ROI? Technology can play a vital role in understanding your trade show return on investment. What do you want to know about what your event marketing program is producing? Develop your matrix and start collecting the information at your trade shows through strategic technology... [READ MORE]