Trade Show Display Graphics

Take a fresh look at the graphic design on your trade show display. Be honest – is your brand clearly and accurately communicated in 5 seconds or under? Trade show graphics are used to create interest and focus visitor's attention. Graphics should communicate who you are, what you do and how customers can benefit from your products or services in a glance. Trade show booth graphics are often the first impression an attendee has of an exhibitor, so it is important to make the right statement.

Apple Rock helps you determine how to convey your goals with custom trade show graphics. Our aim is to grab attention with full-blown, interesting and vibrant graphics; make graphic images life-size for the greatest impact; and we ensure that your trade show graphics can be viewed at a distance of five to fifteen feet or more. We help you understand what business image you want to project: Traditional, hi-tech, dependable, etc. Your company's image will dictate choices in typefaces, artwork, color, etcetera.

Your trade show graphics should be designed for your target audience. Apple Rock trade show booth graphics focus on customer benefits and how your company differs from the competition. We design images to stimulate your viewer's imagination to think beyond the conventional. and we avoid designing down to particular audiences, e.g. white for doctors, diagrams for engineers. Our graphic designers convey technical information using good design principles and carefully planned graphics.

A variety of trade show graphic solutions are available to convey your message including front and backlit photographs, digitally printed images, murals or detachable signage. We encourage you to plan to use your graphics on other collateral material for a thematic, integrated look. For greater notability, we suggest color rather than black and white.

To attract more attention, you should use photographs instead of illustrations or other artwork. Photographs attract the eye first, are more believable and better remembered. When used, illustrations and other line art should be rendered in an easy-to-understand style, telling a story with your pictorial elements.