Trade Show Display Design

Which trade show display design ideas successfully blend strategy and innovation? Trade show display designs that provide needed functionality while evoking emotional responses from trade show attendees. Trade show display design, after all, is essential to generating a greater return on your investment.

Functionality in trade show display design incorporates the elements of a brick-and-mortar store: Great flow in which every square inch of your trade show floor space is properly utilized and serves a purpose; drives traffic - or draws traffic, however you prefer to think of it - but "location, location, location" is as true to trade shows as it is a physical storefront; product displays with a sampling of your goods or services for attendees to see, smell, touch, or taste; and a trade show display design that stands out in a sea of other displays, whether that means increasing the height of the trade show display or by hanging signs from the ceiling above your booth insuring that your brand can be seen from a distance. An excellent example of accomplishing this feat is the Snyder's-Lance exhibit at the recent NACS trade show in Chicago. Note the flow through and the lighting fixtures as well as the height of the exhibit, all of which work in harmony to draw you toward and into the trade show booth for more of what is being offered.

Using trade show display design to appeal to attendees' emotions is achieved by using technological innovations that could include laptops and LED televisions but also a variety of materials such as soft fabric or trusses; and one or more types of lighting like wall-washing color burst lighting or color blast lighting, light bars for intense lighting or hanging fixtures for softer, lower lighting, depending on the ambience you want to accomplish. A great example of using innovative colors, materials, graphics and technology is the General Motors exhibit at the 2011 SEMA Show in Las Vegas. General Motors teamed up with Hot Wheels to create a memorable and nostalgia-evoking trade show display design to introduce the Camaro Hot Wheels Concept Car, a simple and affordable yet powerful trade show display design idea.

Need exhibit design ideas that blend strategy and innovation? Contact Apple Rock for leading edge trade show display design ideas that are as unique and compelling as you.