Rent or Buy Your Next Trade Show Display?

Can't decide whether to rent a trade show display or buy one? Depending on your overall strategy and goals, you may want to consider why some companies are moving towards rental trade show exhibits:

First, a custom trade show rental can provide you with a fresh, new look from year to year. You aren't "locked in" to one size, design element or color scheme enabling you to shake things up from trade show to trade show. This strategy, as experience shows, is much more engaging to trade show attendees than the same look year after year. The tradeshow display you own can become "stale," particularly if the trade shows that you attend most are local. Further, an exciting new look from year to year keeps competitors wondering what you'll present next.

Second, custom trade show rentals can save you valuable dollars in storage costs. Whether the trade show rental you choose is a 10' inline trade show display, a 20' by 30' display or something in between, it will need cool, dry storage during those periods of dormancy. If you have dry, dust-free, climate controlled space in which to store a trade show display, its graphics and accessories, that's great, but many businesses lack the ample storage area. Take the money you save on storing a trade show rental and put it back into the marketing budget.

Third, you can avoid costly maintenance with a trade show rental. Upgrading graphics or lighting; adding furnishings and accessories to increase interest in your trade show display; and replacing missing parts can begin to wear on your marketing budget over time. A trade show rental can help you avoid such costs, save you money in the long run and keep the "dazzle" in your trade show display.

There's no limit to Apple Rock's plethora of trade show rentals: Counters, kiosks, rental furniture and trade show displays that run the gamut in sizes to fit your needs and the exhibit venue. Contact Apple Rock for details regarding trade show rentals and discuss your savings with an Apple Rock representative. You may never purchase another trade show display.