What makes exhibit companies differ one from the other? What makes one exhibit stand out from the rest? All things being equal, if designers are given the same criteria, then the answers to both questions are (1) how the materials are used and (2) whether the design captures the true essence of the brand and vision of the organization.
From the beginning, Apple Rock's brand statement has been "the difference is in the design." I believe you must create an environment that is functional and elicits an emotional response. Design is essential to getting a return on your investment but now more than ever, how the exhibit is lighted and how technology is implemented within the design is very important in generating the "trade show buzz" - the "WOW Factor" - that all exhibitors desire.
In this E-Newsletter, we are highlighting a use of interactive technology that brought the Lance/Synder exhibit to life at the recent NACS show in Chicago. The goal for the exhibit was to create a custom rental that had great flow, and used the interactive floor to drive traffic while branding the company. The exhibit had height so that it was easy to find, and the open flow and product samples allowed the company to speak to as many companies as possible while building their brands.
It is with great pleasure that we invite you to our 2nd Annual Light Sound Motion Event at Apple Rock Head Quarters. Please save the date of November 17th
to come meet the professionals who can educate you and your company on the best way to use the technologies that are at your disposal.
Get The Apple Rock Event Shopper Program,
Best New QR Reader!
Trade show technology is ever evolving. Comparable to bar code technology on merchandise, QR Code Technology
serves a similar purpose but takes it a step further providing a great deal of information about your company and/or product. Apple Rock is tapping into this technology with the Apple Rock Event Shopper Program.
Through the use of Smart Phones, a quick scan of a company's QR code brings up a bevy of information for a buyer, ranging from the products name, price, detailed description, and even video. The FREE app is now available for iPhone, Blackberry and Droid.
Through the years, we have produced more than 14,000 projects that span across multiple industries for events in indoor, outdoor, retail, point of purchase, permanent, vehicle, road show and other various marketing venues worldwide. Our one-stop, turnkey design approach will provide you with full service exhibit house capabilities - made easy.
How to Receive Your Apple Rock Gold Card
Apple Rock Gold Card Recipients receive constant rewards on future purchases. Your first purchase qualifies you for Apple Rock Gold Card Status.
- 5% Discount on Graphics - 10% Discount on Apple Rock Stock Rentals - Free Annual Inspection on Displays up to 10' x 20' - One Month Free Storage with Annual Contract -
Free Access to Apple Rock News & Updates - 24 Hour Emergency Service
