Meet the Speakers

Jeffrey K. Rohrs, head of the marketing research and education group at ExactTarget, will present "Subscribers, Fans & Followers: Critical Differences within the Email, Facebook & Twitter Audiences." "As one-to-one marketing channels fragment, companies are challenged to build three different audiences-subscribers, fans and followers-with three very different sets of expectations," says Rohrs, whose clients have included Sherwin-Williams, Calphalon and Insurance.com. "We'll explore together how some of today's biggest brands are profiting from cross-channel communications."

Steve Meeks is an expert in the field of QR codes, digital media and mobile technology for the event industry. While serving in various sales and marketing positions, Meeks helped build several start-up companies, including Meticul Solutions, a Houston-based progressive technology company. Meticul is best known for its work in pioneering mobile microsites and integrating QR codes into traditional logistical environments and innovative marketing environments. Meeks, CEO of Meticul, will speak on "How to Make QR Codes Measurable & Effective with Your Customer."

Jordan Bressler, President of Leapfrog Marketing, PR and Design will share the philosophy behind their "Look, Learn, Leap and Land" action motto in a detailed case study walk-through. Using a variety of client projects, Leapfrog will show how this creative process has successful application to any size business in any given industry.