FOR IMMEDIATE RELEASE

APPLE ROCK INTRODUCES GROUND BREAKING TECHNOLOGY AT SHOWPLACE
THROUGH THE USE OF NEW MOBILE APPLICATION

OCTOBER 12, 2010 – GREENSBORO, NC APPLE ROCK Advertising and Promotion, Inc. is pleased to announce their launch of a proprietary Smartphone Mobile Application at SHOWPLACE, the multi-tenant showroom building in the heart of the High Point Furniture Market, High Point, North Carolina. On October 16th, SHOWPLACE will be the first market building to ever offer this technology.

This App, known as SHOWPLACE Show Shopper, will be available for download and will be available to businesses using QR (Quick Response Codes) to communicate with smart phones. Apple Rock has partnered with Meticul Solutions of Dallas, TX to develop this App which enables trade show attendees/buyers to get their information faster, on a digital format. This technology captures information about the products and images of items that interest them on their smart phones. Major exhibitors participating in this free mobile BETA test of the Application include American Leather, Copeland, Revco, Elements, Surya, Bramble & Company, and BKind3. Companies that express an interest in the Application will have the ability to use the Application during the Spring High Point Furniture Market.

“Our goal is to create a shopping experience for buyers that is unmatched anywhere else at Market,” said Lisa Shankle, General Manager of SHOWPLACE Properties. “We believe this technology, which will be rolled out throughout the building next spring, will be of tremendous benefit to the buyers who shop here, as well as our exhibitors.”

Commenting on this new technology and a BETA test participant, Greg O’Neal, Vice President of Product Development and Marketing at Revco International, a SHOWPLACE exhibitor celebrating its tenth anniversary this Market stated, “We think the SHOWPLACE Shopper is a brilliant idea. At Revco, we embrace technology and constantly search for more efficient ways to communicate information to buyers and key accounts. Adopting new technologies is not just vital for our industry today; it’s a soon-to-be required norm.”

Also commenting on the BETA test of the SHOWPLACE Show Shopper, Satya Tiwari, President of Surya stated, “ Technology like this is really nothing more that automating some of the basic things that we do as manufacturers and retailers everyday. It’s just that now we can do it at lightening speed. That makes us more productive and enables us to enhance our business and take it to the next level. It also makes it more exciting for us, and offers our customers a better shopping experience. We think that this is a great step for SHOWPLACE.”

Also commenting on this new ground breaking technology, Eric Burg, President and CEO of Apple Rock commented, “This is a historic day for Apple Rock and a venue like SHOWPLACE in the Center of the High Point Furniture Market. This new technology will increase ROI for trade show exhibitors and make event shopping easier for buyers and decision makers.” Burg continued, “They will receive information at a faster rate, thereby expediting the ordering process for exhibitors. It is a true win-win for both parties and we are thrilled to be offering this proprietary technology to buyers and sellers worldwide.”

  

ABOUT SHOWPLACE

SHOWPLACE, SHOWPLACE WEST and Hamilton Partners, collectively represent nearly one million square feet of the High Point Market. The world’s home for home furnishings. The iconic multi-tenant buildings are operated by Charlotte based Lincoln Harris, one of North Carolina’s most accomplished full-service real estate companies.

  

ABOUT APPLE ROCK

APPLE ROCK Advertising and Promotion, Inc. was started by Eric Burg and has served over 15,000 clients worldwide since the firms’ inception in 1988. They specialize in design/build of tradeshow displays, promotions, advertising, brand development, event planning, interactive technology, and strategic face to face marketing. For more information, contact Heather Coggins of Apple Rock at 704-598-4920.

  

CONTACT:

Heather Coggins
Apple Rock Advertising and Promotion, Inc.
704-598-4920
www.applerock.com