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Expert Tips for Seamless Event Planning
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Apple Rock Blog About Using Double Decks in Exhibit Design

The Big Beautiful Booth

Is a double deck exhibit the right strategy for your event? When used with intention, going vertical can change everything. It affects how people move, where conversations happen, and what your space can do. This blog features five real exhibit examples from brands like SC Johnson, Weinig, and Hensley, plus tips on layout, planning, and logistics.
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Grateful for Every Step We’ve Taken Together

Apple Rock reflects on 37 years of trusted partnerships, shared success, and meaningful work. This blog celebrates our clients, highlights recent wins, and shares how we're giving back through a special June promotion.
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When Your Space Is the Message: Why Branded Environments Matter

Your brand doesn’t stop at your website—it should live in your space, too. From corporate offices to community centers, a well-designed branded environment tells your story, reinforces your values, and leaves a lasting impression. Learn how Apple Rock helps bring brands to life through thoughtful, strategic design.
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The Psychology of Play – Why Gamification Boosts Engagement at Live Exhibits and Events

Gamification works because it taps into how people are wired—to play, compete, and connect. At live events, that means more traffic, more engagement, and more memorable brand moments. From trivia games to full-scale experiences like Rocknopoly, we’re breaking down how to turn interaction into real results.
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Boring Exhibits, Big Costs: Why Cutting Corners Hurts Your ROI

A forgettable trade show exhibit doesn’t just fade into the background—it eats into your ROI. From missed leads to long-term costs, cutting corners on design can seriously hurt your bottom line. This blog breaks down why strategic, high-quality exhibits deliver stronger engagement, better brand perception, and measurable returns. Discover how Apple Rock helps future-proof your investment.
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Stop Blending In: How To Make Your Event Unforgettable

Most events fade into the background—but yours doesn’t have to. Michael’s company used to struggle to stand out at trade shows until Apple Rock helped transform their booth into an experience. With strategic design, immersive technology, and personalized engagement, they created a space that drew in attendees and delivered real business results. Learn how you can make your event unforgettable.
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Face-to-Face in 2025: Why Live Events Are More Important Than Ever

As we move through 2025, live events are proving more impactful than ever. From fostering genuine connections to boosting brand visibility, face-to-face interactions are transforming the way businesses engage with their audiences. Discover the trends shaping this resurgence.
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Building Better Ideas: Apple Rock’s Proven Process for Trade Show Success

Trade show success starts with great ideas—and a great process to bring them to life. Discover how Apple Rock turns concepts into reality with our proven approach, guiding you every step of the way to create unforgettable exhibits and experiences.
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MarCom 2024 Gold Award Winners

Apple Rock is proud to announce two of our client exhibits have earned MarCom Gold Awards for 2024! These award-winning designs for Kopke and Keller America showcase how creativity, strategic planning, and innovative technology can come together to deliver impactful trade show experiences.
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Explore Apple Rock’s New Website: Built on 36 Years of Live Event Success

After months of careful planning and design, Apple Rock is thrilled to introduce our newly revamped website! Our new platform reflects our role as your partner in strategic event success, helping brands develop thoughtful, customized approaches that maximize their ROI.
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Don’t Just Show Up… Show Off: Why Your Trade Show Strategy Needs to Evolve

Sticking to the same old strategies can hinder your success at trade shows. Learn why evolving your approach, focusing on creativity, and investing in standout displays can help you outshine competitors and maximize brand visibility.
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Summer’s Ending – Is Your Trade Show Strategy Ready for Fall?

As summer wraps up, focus on product launches, strategy finalization, and budget planning for next year’s events. Working with our exhibit designers now ensures your fall trade show season is on-pointto achiveing your company goals.
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Mastering Exhibit Design: “The Space Between”

Effective exhibit design relies on the art of spacing. See how the 'space between' elements—visual breathing room—can direct attendees' focus, enhance flow, & create a balanced, inviting environment that strengthens your brand’s message.
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